Privacy Policy

Pacific Lending, LLC (NMLS #1156766) (“Pacific Lending,” “we,” “us”) respects your privacy. This policy explains what information we collect through this website (paclending.info), our lead forms and chat, and our phone, email, and text message communications, and how we use and protect it.

Information we collect

• Information you give us — such as your name, email address, phone number, city and state, and details about the home loan you are interested in.
• Website and advertising data — such as pages visited, the ad or link that brought you here (UTM parameters and click identifiers), device and browser type, and cookies or similar technologies, including the Meta Pixel.
• Communications — records of calls, emails, and text messages between you and our team.

How we use your information

• To respond to your request and contact you about mortgage products and services.
• To schedule consultations and send appointment reminders and loan-status updates.
• To verify your phone number and help prevent fraud.
• To measure and improve our website and advertising.
• To comply with legal, regulatory, and licensing obligations.

Text messaging (SMS)

If you provide your mobile number and consent to receive text messages, we use it to send messages about your mortgage inquiry, such as follow-ups, appointment reminders, and loan updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time or HELP for help. Consent to receive text messages is not a condition of any purchase. See our Terms of Use for full text messaging program terms.

We do not sell, rent, or share your mobile phone number or your text messaging opt-in consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with the service providers that deliver our messages on our behalf (such as our messaging platform and wireless carriers), who may use it only to provide that service.

How we share information

We share information only as needed to serve you and operate our business, including with:

• Service providers that support our operations, such as our CRM, email, messaging, scheduling, and hosting providers, under obligations to protect your information.
• Settlement service providers and investors involved in your loan, if you choose to apply.
• Regulators, government agencies, or others when required by law.

We do not sell your personal information.

Your choices

• Text messages: reply STOP to any message to opt out.
• Email: use the unsubscribe link in any marketing email.
• Calls or other requests: contact us using the details below to opt out, or to ask about, correct, or delete your information. California residents may have additional rights under the California Consumer Privacy Act.

Data security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted (SSL/TLS) connections on our forms. No method of transmission or storage is completely secure.

Financial privacy notice

If you apply for a loan, our company-wide consumer financial privacy notice also applies. You can read it at paclending.com.

Changes to this policy

We may update this policy from time to time. The “Last updated” date above shows when it was last changed.

Contact us

Pacific Lending, LLC
3800 Concours St, Suite 160, Ontario, CA 91764
Phone / text: (909) 605-3844
Email: ikhan@paclending.com